Workwear Group is 100% owned by Brødrene A&O Johansen A/S. Anders Lindhardsen is the CEO of the company.
Workwear Group aims to be the leader in digital sales of workwear and corporate apparel in Scandinavia. To achieve this goal, we are investing in better e-commerce experiences and offering new trends as they emerge.
When it comes to cooperation with our suppliers, we aim for a relationship that is so strong that it creates a solid foundation and a trustworthy flow of goods to our online stores.
All shopping takes place on these online stores, which in addition to workwear for tradespeople, we offer chefs and waitresses clothing, nursing and clinic clothing, promotional wear, sports and leisure wear, footwear as well as accessories and safety equipment. We do not compromise on the range, quality, or service. We sell well-known brands at prices to suit every wallet, and we sell to both professionals and individuals.
The team behind the online store are real people who want to provide the best service and help find the right clothing and footwear. They are specialists in their field and are able to answer questions about technologies, product features, and much more.
Online store in five languages
Workwear Group owns the company DK Multi-Wear ApS, which runs an online store in five languages:
The WestBorn brand
Westborn is our private label brand which includes workwear, outdoor wear, and clothing for daily use. WestBorn is sold only on Billig-arbejdstøj.dk, Billiga-arbetsklader.se, Cheap-workwear.com, Billige-arbeidsklær.no, and Günstige-Arbeitskleidung.de. The range includes T-shirts, sweatshirts, shirts, and thermal jackets. The idea behind the WestBorn brand is to make comfortable clothing in colours that are easy to mix and match with your existing wardrobe and are sold at reasonable prices, so the customer gets value for money.
The Vangàrd brand
Vangàrd is our private label brand of high-quality cycling and training clothing. The brand is designed in Denmark and produced in Europe. Vangárd is sold on Billig-arbejdstøj.dk, Billiga-arbetsklader.se, Cheap-workwear.com, Billige-arbeidsklær.no, and Günstige-Arbeitskleidung.de, and will also be sold through Image Kompagniet. The range includes cycling pants, cycling shorts, running tights, and running shorts. In addition, new Vangàrd products will be released on a regular basis.